Social Media Intelligence in China

Social Medias in China are big. Very big. Over 850 million Chinese use their smartphone daily, and WeChat, the most prominent Chinese social media has over 700 million Daily users. And Chinese people are very active on their social

Whether it is micro-blogging on Weibo or looking at a brand on WeChat, Chinese people tend to spend a lot of time on social medias and get involved a lot. Brands have therefore discovered that the simplest mistake can end up creating a wave of opposition or support from netizens.

But how to actually measure your brand impact on such a large crowd? How to effectively see the ROI? There is so much data to analyze you cannot have a good look at the results. And that is when consulting firms can help you. By using their own tools, these firms can give you social media intelligence in China, and help you understand your followers, what they want and what you can provide them with.

As Chinese people get more and more digital, social media intelligence in China will become priceless. With the possibility of Facebook re-entering China in the next few years, social medias will rise to become an important source of data for companies, who will need all the help they can find to turn in into actionable intel.

Brand naming in China

Giving your company a name in China can seem tricky. Indeed, many companies have discovered issues when translating their name or their slogan in China. This is the reason why brand naming in China has so much importance.

Whether it is Airbnb’s new name or Pepsi’s slogan, literal translation hardly ever work in China, as different sounds will mean two very different things. Indeed, the Chinese language is very challenging for foreign companies, who do not always rely on the best services available to name their company. What’s more, Mandarin will not be the only language that companies will need to be wary of: China has very distinct dialects depending on the region. For companies that plan to sell all over China, that is another challenge to face.

Chinese people will never hesitate to point out the mistake a company makes when it comes to Chinese mishaps, it is important to verify time and time again that your brand name in Mandarin is not compromising for you. Whether it is a double entendre, a grammar mistake or a completely unknown word, Chinese customers will not want to associate with your products if they think you cannot correctly name your company.

What’s more, image matters in China a lot more than anywhere else in the world. Your Chinese name will be the first thing customers will learn about you, as Chinese names will often have a translation, and will also need to sound like your original name. That is why your brand naming in China will matter so much.

Thankfully, even if your Chinese name has no possible translation, it can still mean something for your customers. Whether it is your logo, your product’s quality or your impeccable service, these will also matter to Chinese people, and that is another important aspect to work on.

The impact of technology on Financial Firms in China

(with insight from S.J Grand and its CEO)


The technology is changing finance and its for the better.

Jamie Dimon of JP Morgan famously remarked to his wall street colleagues “Silicon Valley is coming to eat our lunch”. The rise of many fintech companies are disturbing the status quo and China is proving this to be true and is forcing a worldwide change.

How does the future look for financial companies ? What will financial services look like 10 year from now? These are the most innovative changes that have happened to our financial system:

P2P platforms:
Stands for peer-to-peer, these platforms eliminate a very big player from the game. The banks. More and more startups start to emerge with this business model, where people without the necessity of employing a third party “middle-man” exchange funds or services. This eliminates any fees that the intermediating banks may charge and creating a more flexible structuring of what may be exchanged and in what quantity.

Crowdfunding:

Another rising fintech that connects companies directly with individuals to raise funds in exchange for a service or equity.

These platform’s staggering growth have caught the eye of the public and the investors. A lot of financial companies today incorporate services that include packages to research, develop, and manage these kind of campaigns.

Digital Accounting:

Since the invention of internet, many financial companies have been looking for entry into the digital movement to simplify their business and keep them in line with the moving trend.

China being the leader of IoT and the incorporation of the internet and technology in nearly every industry is starting to attract foreign investors and entrepreneurs to open up to this new wave of digital revolution. Below we have an example of a company which roots started in China with a clear indication of how far can finance evolve.

An example for this is S.J. Grand, a financial and tax advisory firm that has been on the market for 15 years. The CEO Stephane Grand says:

Technology is driving changes in a lot of professions, and in particular those manipulating data. Compared to 15 years ago, a lot more companies now are using the Internet for all their transactions. This will have a very notable impact on all the financial services sector. In 10 years, it would be surprising that you find accountants and advisors in the same roles as they are today. We have decided to be ahead of the curve. We do not want to be left behind by technological changes in our profession. This is why we have been developing and using our own proprietary application for the last 10 years. This application allows to simplify the work of the accountants while improving tremendously the transparency in our client firms. It also allows to detect and limit fraud, as well as to reduce costs tremendously. Thanks to our solution, the level of reporting and the speed at which information becomes available gives a tremendous advantage to the management of our customers. I believe this is the future.

These financial firms which were traditionally doing work with files and paper are now switching to digital to improve the efficiency, productivity and accuracy. And it’s only getting better.

The Blockchain:
With the coming of Bitcoin and introducing the world to a virtual crypto currency the blockchain was the carrying force of its rise is challenging the financial system today and is forcing financial firms to come up with intelligent and efficient solutions to fight the blockchain revolution.
This new innovation is refreshing old banking traditions and with over 200 Billion US dollars market capacity and rising fast is setting up new standards for the strategy and approach for financial firms.

 

High tech in China: Beijing, Zhongguancun

High tech in China

High tech in China: Overview

The technology hub in Beijing, located in Haidian District, is expanding with a significant growth in turnover of companies, a positive result of the development plan launched by the government views as technological innovation engine of the national economy.

The « High-tech » Beijing remains the most representative of the development of China’s technology industry. The 146 specialized areas of high-tech innovation all over the country have contributed in the year to 12% of the national GDP, and among the most important, as Zhangjiang in Shanghai and Nanshan in Shenzhen, the hub Zhongguancun in Haidian district of the capital has conquered ranking. The results were a positive sign for recent government policies focused on innovation and the development of new technologies, including the Internet. Just in September, it was approved by the government a plan that sees Beijing technological innovation center by 2020.

As reported by People’s Daily, the area saw a rapid growth in sales in the first eight months of this year, the Beijing Statistics Bureau data show revenue of a value of around 334 billion euro for companies and an increase of 16.4%, considering only sales made in the quarter. Among the six key areas, there are new materials, electronics, and information.

For Zhongguancun, it is now home to 554 listed companies, recorded in the first quarter of the launch of 33 startups a day. The new hiring staff in the Center for Research and Development (R&D) amounted to a 5.8% increase over last year, with a total number of 544mila employees in August. It is the recent announcement of Apple to invest in Beijing hub EUR 40 million for the construction of Apple’s leading research center in Asia, which will have more than 500 employees and will be located in the branch office of Chaoyang Park.

See also  Business China Digital Age